Tar Heels Win! So do late news viewers!

The Tar Heels won the Big Dance!  Hooray!

That’s great for UNC fans, and for late night news viewers. March Madness draws a huge audience to Live5 every year. Don’t get me wrong, we love it! But it also derails and delays our program schedule.

Now that the Big Dance is over, our 11pm newscast returns to its regularly scheduled time consistently.

For the last month, we’ve had noon newscasts, 4pm newscasts, 7pm, 11pm, and weekend newscasts, all pre-empted by basketball games. For a couple of weeks, we broadcast our 7pm and 11pm news on time, on our web channel.

It was an experiment. It worked. Dozens of folks logged on to watch a live newscast in cyberspace. We would have liked more users to watch it. They will as our users get more used to live web programming and we do more of it.

Now that the games are over, appointment news viewing is back. Viewers like that, and so does our team. 12AM newscasts take their toll after a month!

Keep watching Live5 News!

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